The purpose of networking is not to sell something. It is to build relationships. We shouldn’t confuse direct sales with the time and effort it takes to educate referral partners.
The objective of meeting here every week, and especially during one-to-ones in between meetings, is to form trusting relationships with other people so they feel enthusiastic about referring you. Remember that the vast majority of income generated by our chapter does not come from doing business with each other.
It comes through doing business with people we refer to each other.
BNI’s vision statement is “Changing the way the world does business.”
BNI’s mission is “to help members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.”