As taken from the BNI Corporate Site:
The philosophy of this organization is built upon the idea of “Givers Gain®”: By giving business to others, you will get business in return. This is predicated on the age-old idea of “What goes around, comes around.”
The mission of BNI is to help members increase their business through a structured, positive, and professional “word-of-mouth” program that enables them to develop long-term, meaningful relationships with quality business professionals.
Belonging to BNI is like having dozens of sales people working for you…
…because all of them carry several copies of your business cards around with them. When they meet someone who could use your products or services, they take out your card and recommend you.* It’s as simple as that! It’s simple because it’s based on a proven concept by BNI Founder, Dr. Ivan Misner, called “Givers Gain®.” If I give you business you’ll give me business and we’ll both benefit as a result.
Last year alone, members of BNI passed 6.6 million referrals…
…which generated over $8.6 billion dollars’ (U.S.) worth of business for its members! BNI is a business and professional networking organization that allows only one person per professional classification or specialty to join a chapter.
BNI provides a structured and supportive system of giving and receiving business.
It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. By establishing this “formal” relationship with other people, you will have the opportunity to substantially increase your business.
Read more about BNI at http://www.bni.com/about